Case Study – Ontario Lottery

Case Study – Ontario Lottery

Ontario Lottery and Gaming Commission (OLG) gave 11 lucky contestants the chance to win $1 Million dollars by picking one envelope from a pack of 35.

If the contestant picked the winning envelope they walked away with a coll $1 Million!

Sports Alive Ltd assisted with covering the main prizes with a total potential win of $11 Million. The promotions were run over a 1 month period in and around the Ontarion district giving the client huge exposure due to the headline grabbing prize pool.

OLG knew that even in the event of a winner Sports Alive Ltd would look after paying out their winner in full. This meant that the OLG could run their promotion knowing exactly what the costs were and knowing that if there was a winner their costs would not rise

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