Case Study – Kick for 1 Million

Case Study – Kick for 1 Million

Bingle insurance in Australia offered on person the chance to win $1 Million at Richmond’s ground

Bingle Insurance in Australia gave a Richmond fan the chance to win $1 Million by kicking an AFL ball into the boot of their specially designed car. In front of a large home crowd the contestant came onto the pitch to Kick for the $1 Million.

This was a great brand awareness project for Bingle and made the press throughout the Country. The promotion had the audience captivated as the contestant made their kick for the $1 Million.

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