Case Study – BMW Park Lane

Case Study – BMW Park Lane

A fantastic scratch card promotion giving customers the chance to win a £100,000 car!

BMW Park Lane came to Sports Alive to help with a scratch card promotion that they wanted to run. They wanted to give all their customers the chance to win a brand new car. Sports Alive assisted by coming up with a mechanic whereby all customers got to pick from a batch of cards and if they found the lucky card then they won a car!

This concept worked perfectly for Park Lane BMW with an increase in sales over the promotional period.

Sports Alive not only designed and printed the scratch cards but also covered the event of a big prize winner. This meant that BMW Park Lane got a fantastic promotion for just a fraction of the £100,000 car on on offer. With Sports Alive covering all the risk.

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